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Includes a 12-shade storybook palette and sets inspired by Glinda and Elphaba by protagonist Ariana Grande’s REM Beauty.
September 26, 2024
By: Lianna Albrizio
Associate Editor
Two months ahead of the theatrical release of “Wicked” starring Ariana Grande as Glinda, Ulta Beauty has partnered with the Universal Pictures film to launch a makeup collection.
“At Ulta Beauty, we believe that beauty is a powerful form of self-expression, and our partnership with Wicked allows us to bring that belief to life in an inspiring way,” said Monica Arnaudo, chief merchandising officer at Ulta Beauty. “This collection invites beauty enthusiasts to embrace their confidence, celebrate and support friendship, while discovering the unexpected connections that beauty can create, just as the characters of Wicked do. We’re thrilled to offer an expansive range of transformative products that inspire joy, creativity, and the magic of being true to yourself.”
The Wicked-inspired collection, available at Ulta Beauty and priced from $8 to $60, spans 10 categories and features products from both exclusive and leading beauty brands, including:
A multi-dimensional, shimmering makeup capsule from Grande’s REM Beauty. Every shade is designed exclusively for Wicked, including a 12-shade storybook palette and sets inspired by Glinda and Elphaba;
A skincare and body care from Beekman 1802;
Nail art from OPI in Elphaba’s greens with shimmer, pearl and glow-in-the-dark effects, available in original nail lacquer, long-wear Infinite Shine and xPRESS/ON press-on nails;
A limited-edition Ulta-exclusive blush and foundation makeup brush set featuring custom pink and green liquid handles filled with glitter, stars and other accents;
Limited-edition “on-the-go girl” cases available in two color combinations inspired by Glinda and Elphaba, featuring a Wicked vibe, functional form and themed sticker sheets;
Wicked-themed hair dryers, styling tools, mirrors and accessories from Conair;
Wicked-inspired cosmetic bags from Tartan + Twine by Conair;
Wet Brush style kits inspired by Glinda, Elphaba and Emerald City, including an original detangler and hair accessory;
Wella Professional ultimate repair miracle hair rescue & OPI repair mode bond building nail serum; and
Wicked hair accessories from Scünci by Conair.
The Ulta Beauty x Wicked collection will be available in all stores and ulta.com beginning Oct. 6.
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