Following a challenge initiated as part of its routine monitoring program, BBB National Programs’ National Advertising Division reviewed performance claims and testimonials featured in advertising for U Beauty’s Resurfacing Flash Peel.

U Beauty’s mailer and social media included claims and testimonials regarding professional-level results at home in as few as five minutes, clinical-grade exfoliation, and visibly brighter, smoother skin with smaller-looking pores after only one use.

During the inquiry, U Beauty informed the National Advertising Division (NAD) that it had permanently discontinued the challenged claims. Therefore, NAD did not review the claims on their merits and will treat the discontinued claims, for compliance purposes, as though NAD recommended they be discontinued and the advertiser agreed to comply.

In its advertiser statement, U Beauty stated, “it has agreed to comply with NAD’s recommendation.”

All BBB National Programs case decision summaries can be found in the case decision library.