Tri-K Industries, Inc. has rolled out EssentiaTein Protect, a new multi benefit protein technology for hair protection, moisturization and mirror-like shine. This vegan product protects hair from pollution and repairs hair from UV damage and oxidative stress thanks to natural  proteins from upcycled rice and baobab, as well as sustainably sourced amaranth.

Produced with a proprietary enzymatic system, EssentiaTein Protect offers higher efficacy than products that are simply blended, according to the company. As a result, this potent active ingredient delivers visible results such as  increased hair moisturization, enhanced shine, and improved luster at only 1% use level in formulation. 

Part of EssentiaTein Protect’s mechanism of action includes film formation on the hair strand. The  product helps removes dust particles from hair, preventing and repairing the environmental and UV  damage that accelerates signs of hair aging.

EssentiaTein Protect also helps brands reduce their environmental impact. The environmentally  friendly manufacturing process uses about 70% less energy and water versus traditional manufacturing  methods. Moreover, its ingredients are naturally and sustainably sourced: 

• Rice proteins upcycled from renewable, vegetal sources
• African baobab seeds upcycled from fruit that has fallen naturally 
• Amaranth peptides sustainably sourced from natural ancient grains

“Today’s more eco-conscious consumers are becoming more wallet conscious as prices rise across the  board. Brand owners must make convincing claims and EssentiaTein Protect delivers visible results.  We’re proud to introduce this highly effective active that protects people’s hair as well as the planet,”  said Victor Low, TRI-K business manager. 

Revamped Website

TRI-K Industries, Inc. has unveiled a new website featuring its expanded range of sustainable and natural ingredients. The revamped digital presence reflects its transformation from a peptide and proteins manufacturer to an innovative provider of specialty ingredients with proven efficacy.

The new website showcases a range of multi-functional products including peptides, proteins, natural actives, modern preservatives, and mild surfactants. It also features unique beauty concepts that cater to consumer interests.

Cosmetic chemists, formulators, and brand owners can easily browse and filter products and formulations, request samples, and learn more about beauty and personal care trends like vegan and mushroom-based products, pollution-proof skin and haircare, and upcycled plant proteins like hemp, rice and baobab, according to the company.