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The multi-channel campaign spotlights the brand's A-List Collection Dry Texturizing Spray.
August 13, 2025
By: Lianna Albrizio
Associate Editor
If there’s two setbacks to living in the Digital Age it’s doomscolling and bedrotting! These negative behaviors that consumers unwittingly fall prey to can have detrimental effects on hair and skin, namely “tech neck” (wrinkles from the head’s downcast position while smartphone scrolling) and bedhead!
To combat these negative behaviors, haircare brand TRESemmé wants to put the “life” back in nightlife by encouraging women to get TF out of bed with its new namesake campaign. It’ll do this with a multi-channel campaign spotlighting the brand’s A-List Collection Dry Texturizing Spray to kick off their “yes” era—where ditching plans simply isn’t permitted!
TRESemmé is debuting the Get TF Out of Bed campaign with a party tour. That’s right—the brand is teaming up with ultimate party-thrower Eventbrite to sponsor festivities in five major party hubs: Miami, Nashville, Los Angeles, Chicago and New York City, from mid-August through mid-September. For Miami and Nashville “baddies,” the brand will be hosting the TRESemmé Touch-Up Truck: GTFOOB Tour, a mobile pop-up salon on Aug. 15 on Lincoln Road in South Beach and August 22 on Broadway.
Meanwhile, creators will be rallying their own crews while hitting the clubs across cities, filming a special three-episode social series, Get TF Out of Bed!, that will roll out across all TRESemmé channels. Full episodes will be posted on the brand’s YouTube channel, featuring names like TRESemmé brand ambassador Paige DeSorbo, Xandra, Mia Martini, Victoria Villaroel, Maria Georgas, Victoria Fuller and more.
“We’re a brand backed by the belief that everyone deserves to have unshakeable confidence,” says Yoni Klein, head of marketing, TRESemmé North America at Unilever. “This campaign is about more than hair. It’s a mood shift. It’s about embracing experiences that feel as good as you look, and ensuring nothing holds you back from saying ‘yes’ to the moments that matter. The A-List Collection gives you everything you need to get out there and live in the now.”
The tour will conclude in New York City during the most luxe week for beauty and fashion (IYKYK), where the A-List Collection will be front and center all week long, raising hair and energy vibes.
The entire TRESemmé A-List Collection, including the TRESemmé A-List Dry Texturizing Spray, is exclusively available at Target for $11.99.
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