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Spring 2026 launches feature the new logo and packaging design.
December 29, 2025
By: Christine Esposito
Editor-in-Chief
Tree Hut is moving into 2026 with a refreshed logo and updated packaging designed to bring its branding on par with its viral success, according to officials.
“Everyone knows the iconic sugar scrub in the jar, but no one knows it’s Tree Hut. Our glow up brings the branding up to speed with the virality of products we make,” Luis Garcia, chief marketing officer at Tree Hut, said in a statement.
The Coppell, TX-based company revealed its updated brand identity on Dec. 25, 2025 with a national ad that debuted on Netflix. Consumers will begin to see Tree Hut’s new look at major retail partners such as Target, Walmart, Ulta Beauty and Amazon in early 2026.
Tree Hut’s new scent launches for spring—Violet Victory and Golden Vanilla—feature the new design.
The relaunched identity also includes an updated website and social presence, according to the brand.
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