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The Halloween-centric line includes four festive scents: Sweet Punkin, Meyow, Frankenshine and Scare Glow.
August 6, 2025
By: Lianna Albrizio
Associate Editor
As beauty brands ready for fall and back-to-school, Tree Hut has Halloween on the brain.
The personal care brand, known for its cult-favorite shea sugar scrub, is unmasking its Glow Potion Collection. The collection includes four festive scents: Sweet Punkin, Meyow, Frankenshine and Scare Glow.
“We’ve seen incredible growth fueled by the passion of our community, and seasonal collections continue to be a powerful way for us to connect with what they’re looking for,” said Luis Garcia, chief marketing officer. “With the Glow Potion Collection, we’re expanding on that momentum, bringing newness, nostalgia and innovation into a category we know our customers love. It’s about continuing to deliver standout products that surprise and delight, while deepening the connection people have with the brand.”
The Glow Potion Collection introduces a mix of seasonal scents and exclusive new additions across Tree Hut’s most popular body care offerings. Each formula features Tree Hut‘s signature blend of shea butter, a Hydrating Oil Complex, hyaluronic acid and/or ceramides, providing deep hydration and softness with a seasonal twist, per marketers.
Sweet Punkin is available in shea sugar scrub, foaming gel wash and serum-infused hand wash for the classic pumpkin fans.
Meyow is offered in shea sugar scrub and whipped body butter forms, bringing a floral and citrus scent to showers.
Frankenshine, a mix of fruit and floral scents, is available exclusively at Target, and comes in shea sugar scrub, foaming gel wash and serum-infused hand wash.
Scare Glow, an Ulta exclusive, smells like warm apple cider and caramel and rounds out the lineup in shea sugar scrub, foaming gel wash and moisturizing shave oil.
Tree Hut is reintroducing three vault scents: Sweet Cream, Pumpkin Spice Latte and Cinnamon Dolce. Available exclusively at Target for a limited time, Sweet Cream Whipped Body Butter and Pumpkin Spice Latte Shea Sugar Scrub are returning fan favorites. Additionally, Cinnamon Dolce Shea Sugar Scrub is returning to Ulta for a limited time only, affording “Tree Huters” another opportunity to enjoy the brand’s most-loved fall scents.
The Glow Potion Collection is available at Ulta, Target and Walmart and coming to Amazon.
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