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Treat offers a curated experience and menu of services that merge the finest treatments and products with a talented team of practitioners.
June 16, 2025
By: Lianna Albrizio
Associate Editor
Luxury beauty and wellness concept Treat Medspa is opening its flagship location in the heart of Manhattan’s NoMad neighborhood on July 1.
Located at 244 5th Avenue on the third floor, Treat aims to set a new standard in beauty, where aesthetics meets wellness and technology meets artistry to deliver transformative results.
Founded by a team of beauty insiders Lindsay Malachowski, Sarah Bonner and Ryan Bloch, Treat offers a curated experience and menu of services that merge the finest treatments and products with a talented team of practitioners.
“We put the best innovation in the hands of our deeply experienced and caring team of aestheticians, registered nurses and our resident physician to deliver a highly personalized experience and transformational results,” said Malachowski. “In a beauty world of overwhelming choice, we’re here to simplify, guiding our clients to look and feel their best, without the guesswork.”
Every Treat client experience begins with a personal consultation, using Aura Reality, the AI-led 3D imaging face and neck assessment technology on the market. Treat is a launch partner for Aura, as one of the first medspas to offer the service in New York. Aura assesses a client’s facial structures, skin condition and volumetric changes, using 13 high-resolution cameras and the same precision measurement technology used at Formula 1.
Personalized treatment plans combine technology with best-in-class offerings, including signature custom facials; injectables; energy-based treatments; bodysculpting with CoolSculpting Elite, Emsculpt NEO and Sofwave; and professional-grade and prestige skincare products from Epicutis, House of Grō, Omad and Vida Glow.
Treat has partnered with board certified neurologist Dr. Fiona Gupta to offer integrative wellness therapies, including weight management and gut health support through supplements, NAD+, IV drips and GLP-1 prescriptions. This addition reflects Treat’s belief that true transformation goes beyond the surface—relying on internal balance to positively impact how consumers look and feel.
“The Treat experience is integrated in every way, merging technology with artistry and aesthetics with wellness, to deliver unmatched results and a personalized client experience,” added Malachowski.
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