Tom Holland Is Face of Prada’s New ‘Paradigme’

Actor Tom Holland weaved a delicate, intricate web in his role as “Spider Man” with web fluid.

Now, he’s the face of a different kind of fluid: perfume.

As the face of Prada’s new Paradigme, the brand opens a bold new chapter in masculine fragrance and a striking expression of modern masculinity, officials said. As global ambassador for the milestone fragrance launch, Holland embodies the Paradigme man — exuding quiet confidence, playful wit and a magnetic individuality that balances vulnerability with determination, per makers.

Crafted for those navigating their journey with intention, Prada Paradigme is a striking expression of modern masculinity, complex, intentional and rooted in quiet confidence. The scent blends warm amber and woody notes, striking a balance that feels both elevated and unexpected, with nods to the prestige for which Prada is well known.

Prada Paradigme will be available at Ulta, Sephora and Macy’s with prices ranging from $37 for the travel size to $195 for the 150 ml refill.