New Products

TN Dickinson’s Witch Hazel Expands Personal Care Line

Medicated Cooling Foam and Cooling Pads are formulated with clinical-grade witch hazel for hemorrhoidal care, feminine hygiene and postpartum recovery.

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By: Lianna Albrizio

Associate Editor

TN Dickinson’s Witch Hazel has expanded its personal care line with two new solutions for health issues— Medicated Cooling Foam and Cooling Pads.

With hemorrhoids affecting more than 10 million Americans each year and flushable wipes often causing issues for household septic systems, TN Dickinson’s is delivering an effective, gentle and eco-conscious alternative that is as kind to the planet as it is to sensitive skin, per brand officials. Made with 100% natural, clinical-grade witch hazel, both intimate care products provide consumers instant cooling relief for inflamed, burning, itching or irritated intimate areas.

Medicated Cooling Foam

TN Dickinson’s Medicated Cooling Foam is a lightweight, non-greasy foam that provides instant relief from burning, itching, inflammation and irritation with versatile application. It can be used on toilet paper or a maxi pad for hemorrhoid discomfort, postpartum recovery or after anorectal/vaginal surgery.

Cooling Pads

TN Dickinson’s Medicated Cooling Pads are made with 100% natural, clinical-grade witch hazel and offers versatile uses while providing immediate soothing, gentle and safe relief for daily hemorrhoidal care, feminine hygiene and postpartum recovery.

The Medicated Cooling Pads are free from phenoxyethanol, which can be irritating, and are enriched with moisturizing aloe and glycerin for gentle relief and comfort. Like all TN Dickinson’s products, they are hypoallergenic, pH-balanced and free from parabens, dyes, fragrances, phthalates and sulfates.

‘Cool Moms Club’ Campaign

To mark the launch, TN Dickinson’s is introducing the #TNCoolMomsClub, an empowering campaign encouraging open, honest dialogue around postpartum discomfort and recovery after childbirth. Through humor, relatability and shared experiences, the expecting and new mom influencers will spotlight the real, raw side of pregnancy and postpartum life—while showing how the Medicated Cooling Foam and Pads are the must-have essentials. The campaign’s goal is simple: to help moms feel seen, supported and soothed.

Said Bryan Jackowitz, president of Dickinson Brand Inc, “With the launch of our Medicated Cooling Foam, Medicated Cooling Pads and the #TNCoolMomsClub Campaign, we’re not just bringing new products to market—we’re offering a safe space for new and expecting moms to be heard. We want moms to know they’re not alone in their postpartum journey, and how – even for their most delicate areas down there.”

The cooling pads and foam are available at TNDickinsons.com and Amazon.

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