These Lip Products Are on Everyone’s Lips

With makeup’s continuous innovation with beauty lovers’ changing preferences, consumers expect more from their lip products. They want formulas that care for their pouts without sacrificing on pigment payoff; even ones that adapt to their unique lip color.

Tinted lip serums and color-changing lipsticks are the fastest-growing lip products, according to Spate‘s Popularity Index.

Tined Lip Serums

Lip serums sit somewhere between a balm and a gloss, delivering lightweight hydration with a glossy, often tinted finish. Analysts at Spate say the trend has grown 301.7% compared to last year and remains Low Popularity. TikTok leads with 64.8% Popularity Share and 273.5% growth. The trend receives 488.0 average monthly searches on Google and 82,800 average weekly views on TikTok.

Search behavior is heavily driven by Laneige (2,400 average monthly searches), with top queries including Glaze Craze Tinted Lip Serum and Laneige Tinted Lip Serum. While the brand originally gained recognition for its overnight lip mask, it has successfully expanded into adjacent formats and is now seeing the payoff. On TikTok, the conversation is largely driven by paid content. Hashtags like #ad (213,000 average weekly views) align with the trend’s Very High Paid Views (92.6%) and Very High Shop Views (92.6%), suggesting that most visibility is coming from sponsored or commission-enabled posts. Still, sentiment remains positive (8.5/10), indicating strong consumer reception — it’s a hard product to mess up. Related hashtags such as #lipbalm (28.0K avg. weekly views) and #lipgloss (26.3K) highlight the hybrid nature of the product, bridging skincare and makeup in a single step. Top branded hashtags include #laneige (201.2K avg. weekly views) and #rhode (4.8K).

Color-Changing Lipsticks

Beauty consumers would concur finding the right lipstick shade is akin to finding the perfect partner. But cosmetics are making the weeding out process even simpler with color-changing lipstick.

Shades that adapt based on the pH and lip temperature is showing renewed interest. Analysts say changing lipsticks are growing 265.3% compared to last year and remains Low Popularity, meaning it is still under the radar but gaining traction quickly. TikTok leads with 58.0% Popularity Share and 344.6% growth, reinforcing its role in driving discovery. The trend receives 40,000 average monthly searches on Google and 195,700 average weekly views on TikTok.

On TikTok, sentiment is mixed (7.2/10). While some consumers are drawn to the color-changing concept, others remain skeptical about its effectiveness and shade accuracy. Analysts advise it’s better to trust tried-and-true shades than leave it up to chance (a wearer’s unique pH). The conversation is largely driven by influencer and sponsored content, with hashtags like #ad (126,900 average weekly views) playing a major role in visibility. Related hashtags such as #colorchanginglipoil (57,600) point to growing interest in format variations, while #lipsticktutorial (21,100) and #lipstickhack (15,000) highlight the product’s educational, tutorial-driven appeal. Top branded hashtags include #kikizcosmetics (4,200 average weekly views) and #senegence (1,300), suggesting a mix of emerging and established players in the space.