When it comes to skincare, Japanese consumers have long emphasized purification as the first step to a healthy-looking complexion. 

 

But those with oily skin know that not just any cleanser will do. It’s tempting to reach for harsh formulas promising a squeaky-clean feel, but they often steal essential moisture, and skin responds by producing even more oil, leaving skin greasy and even causing makeup slippage. 

 

That’s why Tatcha created The Matcha Cleanse, a daily clarifying gel cleanser to purify and prime skin for makeup. The non-stripping formula decongests pores without irritation for a clear canvas, and addresses makeup slip-off at the root, controlling oil for improved makeup wear all day, per the company. The fragrance-free and soap-free gel lathers into a watery foam, ideal for oily and acne-prone skin. 

Rooted in Japan’s time-tested home remedies for skin, the formula harnesses the same superfoods used for centuries to balance both body and complexion. Antioxidant-rich kyo-matcha, ceramide-like Japanese mugwort (yomogi), and BHA-alternatives, Japanese coix seed and willow bark, join forces to clarify skin and control oil for a makeup-priming effect that staves off midday shine.

 

The Matcha Cleanse ($40) is available now on Tatcha.com, Sephora and Sephora.com.

 

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