Following the recent reveal of its two moisturizers in newly refillable and recyclable packaging at Sephora, Tatcha has introduced the Moisture Matchup campaign.

The campaign centers around Tatcha’s two bestselling moisturizers, The Dewy Skin Cream and The Water Cream, with a focus on educating consumers on key benefits and differences so they can discover which award-winning moisturizer will best deliver for their skin. Offering a twist on the traditional showdown between two players, this campaign features a nod to a Japanese philosophy that values skill and sportsmanship over winning.

“The Moisture Match Up campaign is our opportunity to celebrate Tatcha’s undefeated position among the facial moisturizer category,” said Nicole Frusci, chief marketing officer. “The Dewy Skin Cream and The Water Cream have been top sellers within Sephora for over five years, and we know our clients are returning to repurchase. It’s because of this consumer demand and loyalty that we introduced refillables for these two icons. With the Moisture Matchup campaign, our goal is to celebrate our avid fan base and educate new clients on the key benefits of our moisturizers, so they can make an informed decision on which moisturizer is best for their skincare needs. And luckily with this matchup, there is no loser. Whether you’re Team Dewy or Team Water, everyone wins – achieving flawless, radiant skin.”

Pop Up & Sephora Sampling

To determine their team, consumers will be able to interact with Tatcha’s #MoistureMatchup IRL through a sampling program, in partnership with Sephora. Tatcha has collaborated with Sephora doors nationwide to distribute over a half-million deluxe moisturizer samples to clients during the campaign.

Starting Aug. 15, clients can visit a Sephora and receive a deluxe sample of Tatcha’s moisturizers, while supplies last. For the first time there will be no purchase required or Sephora Beauty Insider loyalty points redeemed to test and try either Tatcha’s Dewy Skin Cream or Water Cream.

The sampling effort will be kicked-off via a mobile consumer pop-up in New York City from Aug. 15-16, stationed near high-traffic Sephora locations in SoHo and on 34th Street.