Symrise has introduced an advanced cooling substance for a broad range of oral care products.

Optacool Fuji, an ingredient designed to elevate the sensory experience of oral care products, meets the growing consumer demand for a fast-acting freshness experience, the makers say.

Optacool Fuji provides a sensation of long-lasting cooling with a quick burst of freshness.
Developed with cutting-edge scientific research and strong industry partnerships, Optacool Fuji introduces a novel level of freshness to toothpaste, mouthwash and other oral care applications. It blends seamlessly with every flavor profile and creates an invigorating cooling effect. Captivating the senses upon use it offers an immediate, fresh sensation.

Proprietary Blend

Optacool Fuji consists of a proprietary blend of cooling agents, developed using patented technology. It has been validated through innovative neuroscience, which demonstrates its ability to cool and evoke positive emotional responses.

“For over 50 years, we have led the way in cooling and mint research,” said Tom Haines, vice president, oral care flavor development at Symrise. “With Optacool Fuji, we have redefined the standard for oral care, delivering purity, freshness, and an extraordinary burst of confidence—further tapping into the trend of wellness solutions that enhance consumer well-being.”

With the ability for use in varying concentrations, Optacool Fuji offers flexibility for manufacturers, enabling them to create products with the right balance of cooling intensity. Whether used subtly to enhance flavors or applied in higher doses for a stronger effect, Optacool Fuji meets diverse formulation needs.