Symrise AG Launches Mindera Platform

Symrise AG has introduced its Mindera product platform, lending itself to the future of natural cosmetic product protection.

The 100% plant-based product-protection technology heralds a new era of clean beauty. Leveraging decades of expertise, Symrise’s Mindera offers a natural shield for personal care formulations by delivering superior, multifunctional broad-spectrum activity.

Mindera Line-Up

The Mindera line-up consists of the following four products, each with different multifunctionalities.

Mindera Ma, an antimicrobial, chelating, antioxidant and soothing agent helps stabilize emulsions;

Mindera CH, an antimicrobial, chelating, antioxidant and soothing agent helps reduce sebum;

Mindera AA acts as an antimicrobial and chelating agent; and

Mindera Cin as an antimicrobial agent with antioxidant and soothing properties.

The ingredients are working in various combinations to protect leave-on cosmetic formulations – like emulsions, serums and conditioner – from microorganisms. This way, Mindera technology strengthens Symrise’s leading portfolio of product protection solutions and provides formulators with a versatile toolbox that they can adjust to their needs.

The launch of Mindera also marks a new dawn in sustainable, natural formulations. All Mindera products are 100% plant based. They are using natural substances known from the food industry and are scientifically proven as safe for consumers and the environment. Supported by a variety of patents, the Mindera platform helps customers to meet the growing market demand for pure plant-based cosmetics. Thanks to carefully designed combinations of Mindera products, Symrise delivers natural solutions ensuring the highest standards of safety and performance.

“With Mindera, we are solving the Naturalness Performance equation in cosmetic product protection,” said Sabine Lange, director functional efficacy and application at Symrise. “Over many years, we have worked to identify the right plant-based substances in the right combinations to deliver efficient and effective protection. As the global leader in innovative product protection, Symrise proudly brings this game-changing technology to the market, providing customers with the adaptable, natural solutions they need for their formulations.”