Supergoop! Links with Actress Liza Koshy for SPF Products Promotions

As dermatologists, skincare experts and marketers push daily SPF usage as a critical invisible accessory, Supergoop! has recruited actress Liza Koshy to front a brand campaign to raise awareness about the importance of daily sunscreen use and skin cancer prevention.

As chief super officer, Koshy will be featured in sun-fueled storytelling timed with Skin Cancer Awareness Month. The full 360 campaign spans digital, social, CTV, OOH and Sephora retail touchpoints. Three of its formulas will be spotlighted: Glowscreen, Unseen Sunscreen and PLAY.

About the SPF Products

Glowscreen SPF 40 is a tinted sunscreen. Unseen Sunscreen SPF 50 is invisible, weightless, scentless sunscreen. PLAY Everyday Lotion SPF 50 is a fast-absorbing, non-greasy, face and body lotion.

“I’m a Supergoop! girl to my core, and the more time I spent using the formulas, the more I realized how confident the products made me feel—and that became a feeling I wanted everyone to experience,” said Koshy. “What I loved most about this campaign is that it wasn’t just about sunscreen—it was about a mindset. Supergoop! is on a mission to help people feel good and protected in their skin every day, and they do it in a way that’s entertaining, informative, and genuine. It felt like such a natural fit because it mirrors how I try to show up in the world—with joy, with intention, and with a little SPF, of course.”

Super Campaign

In the campaign, Koshy pitches “super” product concepts to her fellow employees, think an alarm clock that dispenses sunscreen when it’s time to reapply, a phone case that holds SPF, and a “Super Back-Getter” for those hard-to-reach spots and takes to Sephora to recommend her favorite Supergoop! products to an unsuspecting customer.

“We know that finding an SPF that feels right can be a challenge, which is why our community loves our products—they completely transform the sunscreen experience,” said Lisa Sequino, CEO and board member of Supergoop! “Partnering with Liza Koshy captures the bold, playful energy that Supergoop! is known for and amplifies our mission to help everyone Feel Super, both physically and emotionally, every single day. She brings that same confidence and joy that we hope to inspire in every person who uses our products.”

With three in 10 female buyers searching for a sunscreen that “feels better” on their skin, Supergoop! knows that texture, formula and format are major factors in daily SPF use. Unwriting a lifetime of unpleasant sunscreen experiences has driven its continued investment in newer, better ways to bring sunscreen to life with formulas that are smooth, lightweight and indulgent, officials said.