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The past Voya Organic Beauty executive will lead global commercial growth.
May 20, 2026
By: Lianna Albrizio
Associate Editor
Clinical SPF skincare brand SunsolveMD has appointed Serina Sandhu as its new global commercial director.
Sandhu brings more than 20 years of experience across the luxury beauty, wellness, retail and international distribution sectors to the business, as the brand continues its global expansion following its launch in 2024.
“We are incredibly proud to welcome Serina to SunsolveMD by TheSolveMD at such a pivotal stage of the company’s growth,” said Portia Dieguez, cofounder and chief strategy officer. “Serina brings an exceptional depth of commercial expertise across luxury beauty, international expansion and strategic brand development, alongside a proven track record of scaling globally recognized brands across retail, wholesale and international markets.”
Sandhu previously served as chief commercial officer at Aromatherapy Associates. Known for translating founder vision into high-growth commercial strategies, Sandhu has previously held senior roles at Voya Organic Beauty, Natura Bissé, Charlotte Tilbury Beauty and Shu Uemura (L’Oréal Luxe), where she supported commercial expansion into leading UK retailers including Harrods and Selfridges.
At TheSolveMD, Sandhu will lead global commercial growth across all brand channels, including retail, DTC, clinical and international expansion.
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