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The campaign invites consumers to create summer moments while staying protected with Sun Bum’s Original Sunscreen fragrance.
April 20, 2026
By: Lianna Albrizio
Associate Editor
Sun Bum is rolling into summer with its second nationwide tour this May with the launch of its Smells Like Summer campaign.
Centered on the power of scent to evoke memories, the campaign invites consumers to relive and create summer moments while staying protected with Sun Bum’s Original Sunscreen fragrance.
Smells Like Summer celebrates how fragrance sparks shared, feel-good moments, connecting people across experiences. Fans are encouraged to share what “smells like summer” means to them.
The nationwide tour, which kicks off in Encinitas, CA, includes nine interactive stops from California to Florida, including block parties, wellness events, beach days and competitions.
Sun Bum’s Original Sunscreen fragrance is featured throughout, emphasizing SPF protection in fun, memorable ways.
Encinitas, CA (May 2) – Tour Kickoff PartyVenice, CA (May 9) – Mother’s Day Wellness & FlowersSalt Lake City, UT (May 15–17) – Kilby Block PartyMinneapolis, MN (May 20) – Minnesota Twins Tailgate with Matt’s BarWildwood, NJ (May 23) – Banana Eating World ChampionshipVirginia Beach, VA (May 29–31) – Jackalope FestivalHot Springs, AR (June 6) – Running of the TubsSeaside, FL (June 13) – Beach Day + YogaCocoa Beach, FL (June 21) – Surfin’ Bananas
Watch the campaign here:
Ahead of Summer 2026, Sun Bum has launched a new Hypochlorous Acid Mist, spraying skin science into its Cool Down line, designed to calm, soothe, and hydrate skin after a day in the sun.
Sun Bum Hypochlorous Acid Mist retails for $13.99 on Amazon.
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