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Includes Bamboo and Hibiscus bond-repairing shampoos, conditioner and hair mask, a shampoo and conditioner infused with hyaluronic acid, Strawberry Delight body wash and assorted scented deodorants.
February 24, 2025
By: Melissa Meisel
Suave has dropped new hair and body care products in line with the sensorial trend in the beauty space.
The brand’s three new dry shampoos are powered by fine tapioca starch and silica for lightweight refreshed hair and scalp in seconds, per marketers. These include the following options:
Deep Cleansing, with Rosemary & Mint to removes oil, sweat and odor;Volumizing, with Bamboo & Hibiscus to restore volume, body and lift; andRefreshing, with Sweet Coconut for a lightweight cleanse.
All products are infused with 100% natural ingredients, said the company.
With “bonding” the new standard for damage repair, Suave offers bonding benefits in mass channels to leverage the same ingredients used by salon brands, infusing three amino acids and citric acid. Suave’s new Bonding Infusion collection rebuilds broken hair bonds damaged by heat, color and chemical treatments and strengthens in one use.
Bonding Infusion fragrance was developed in partnership with fine fragrance perfumers. It opens with bright citrus notes followed by a floral bouquet and a powdery-musk base. The ingredients were layered to bloom in shower and last throughout the day, for an elevated sensorial experience, per marketers.
The products retail from $2.99-$4.99.
Suave’s new Bamboo & Hibiscus gives flat hair an instant boost of weightless volume and body. Infused with 100% natural bamboo and hibiscus, the new shampoo and conditioner will leave hair looking visibly full and feeling soft.
The new Suave Essentials Strawberry Delight Body Wash features a rich lather that cleanses the skin with the sweet and fruity scent of strawberries, caramel and Chantilly cream.
Strawberry Delight Uplifting Body Wash retails for $2.99 for an 18-ounce bottle.
Suave is also debuting new deodorant formulas with 20% more active ingredients which are talc-free, mineral oil-free and non-greasy available in 10 scents: Powder, Tropical Paradise, Sweet Pea & Violet, Everlasting Sunshine, Fresh, Cocoa Butter & Shea, Aloe & Rose Water, Mango & Citrus, Wild Cherry Blossom and Coconut Kiss. They retail for $1.99 for a 1.2-ounce product; $2.99 for a 2.6-ounce and $4.99 for a twin pack.
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