The Fragrance Creators Association (FCA) welcomed Suave Brands Company (Suave) to its membership.

By joining FCA, Suave aligns itself with an association dedicated to advancing responsible practices across the fragrance value chain.  

Farah K. Ahmed, FCA President & CEO, welcomed the new member, stating, “Suave embodies values that align with FCA’s mission of promoting responsible fragrance industry stewardship. Together, we will work to champion policies that empower our industry’s diverse array of companies to grow and innovate in ways that benefit people, perfume, and the planet.”

As part of its membership, Suave will join industry leaders in advancing FCA’s Responsible Industry Stewardship Pledge, a groundbreaking initiative designed to collectively advance more good for perfumery, for people and the planet at the industry level. 

“Our dedication to delivering top-tier personal care products extends beyond mere promises. Quality and value are the foundation of our brand,” said Rafael (Rafa) Lopes, Head of Innovation & Brand Equity, Marketing at Suave. “We’re thrilled to join Fragrance Creators. The association’s reputation, mission, and influence align with our commitments to safety, stewardship, and ethical business practices.”