Spate Reveals Top Searches for Supplements and Ingestible Trends

It may be the dead of summer, but wellbeing and liveliness are what consumers are after. This means, feeling just as good as they look and achieving that through ingestibles. 

 

According to NYC-based beauty trend tracker Spate, the top two searches for supplement and ingestible trends in the US are protein powder and probiotics. 

Protein powder is experiencing an average of 1.6 million monthly searches. And that’s for good reason. The top-growing ingredient searches alongside protein powder include fiber, casein, oats, beef and magnesium, which highlights some of the ingredients that consumers are specifically looking to have in their protein powder or to add to their blender bottle protein shakes. When it comes to benefits, the top growing searches alongside protein powder include simple, clear, unsweetened and energy.

The trend probiotics nets 2.1 million average monthly searches. The top-growing benefits searched alongside probiotics include effectiveness, weight loss, whole foods and spore-based. The top-growing concerns searched alongside probiotics are weight loss, gluten-free and eczema, which reveals the type of issues consumers are looking to support with probiotics. 

 

The search for probiotics alongside whole foods suggests a growing desire among consumers to find probiotics in natural food sources.