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Visitors can discover the brand's Cheirosa perfume mists, which the makers say capture the vibrant essence of Brazil.
December 7, 2024
By: Lianna Albrizio
Associate Editor
Sol de Janeiro is presenting a multi-sensory installation called “Jardim Sol de Janeiro: A Garden for the Senses” at this year’s Art Basel Miami Beach.
Running from Dec. 4 to 8, 2024 at the Miami Beach Botanical Garden, visitors can discover an fusion of nature, art and the brand’s Cheirosa perfume mists, which the makers say capture the vibrant essence of Brazil.
In collaboration with merging Brazilian female artists—Niege Borges, Barbara Tamilin, and Amanda Lobos—Sol de Janeiro brings its Cheirosa perfume mists to life and celebrates its body creams through an immersive art installation. Each artist has reimagined Rio de Janeiro’s phone booths known as “orelhões,” which translates to “big ears” in Portuguese. These distinctive booths shaped like large, colorful domes resembling ears have become a well-known feature of the city’s streets. For Art Basel Miami Beach, Sol de Janeiro has adorned each portal with original artwork that reflects the inspiration behind the brand’s cult-favorite scents.
“Jardim Sol de Janeiro is so close to my heart—it’s our way of showing just how magical the connection between art and fragrance can be,” said Heela Yang, cofounder and CEO of Sol de Janeiro. “By bringing together our Cheirosa perfume mists and the amazing creativity of some incredibly talented Brazilian artists, we’re inviting you to step into a sensory journey that celebrates the beauty, energy, and spirit of Brazil.”
Visitors to Jardim Sol de Janeiro will explore these Sol de Janeiro portals, each offering an interactive experience that engages the senses through art and scent. Surrounded by lush floral installations, guests will be immersed in the captivating stories and inspirations behind each mist, fostering a deeper connection to Brazilian culture, per the organizers.
Sol de Janeiro’s Cheirosa perfume mists are crafted to capture defining moments in Brazilian culture, making them an important part of the brand. Cheirosa 62 embodies Rio’s beaches with notes of pistachio, salted caramel and vanilla, inspired by the enchanting enigma of 1962’s “Girl from Ipanema” with music by Antônio Carlos Jobim and Portuguese lyrics by Vinícius de Moraes. Cheirosa 68 channels the vibrancy of the Tropicalia movement with Brazilian jasmine, pink dragon fruit and vanilla, evoking the cultural revolution of 1968.
According to marketers, Cheirosa 59 celebrates Brazilian bossa nova’s joyful spirit with vanilla orchid, sugared violet and sandalwood, echoing the release of João Gilberto’s first album in 1959.
Committed to sustainability, Sol de Janeiro has designed Jardim Sol de Janeiro with eco-friendly practices, utilizing locally sourced materials and minimizing waste. The remaining flowers will be donated to local Miami organizations following the event, reinforcing the brand’s dedication to positive community impact.
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