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Rooted in sensory impact, the new body lotion, a First at Sephora exclusive, delivers 24-hour hydration while creating a lasting glow.
May 27, 2025
By: Lianna Albrizio
Associate Editor
Sol de Janeiro has launched Body Badalada Vitamin-Infused Lotion, a First at Sephora global exclusive.
Portuguese slang for “the hottest thing,” Body Badalada represents what the brand calls a new generation of body lotion: weightless, high-performance and rooted in sensory impact. Designed specifically for the body care needs of Gen Z, it delivers 24-hour hydration.
“Body Badalada is rooted in connection,” said Heela Yang, cofounder and CEO of Sol de Janeiro. “This product was built to bring people closer to their bodies, to each other and to self-expression. This isn’t just about selling a product, it’s about creating touchpoints that make people feel seen, celebrated and part of something bigger.”
Powered by Brazilian sugarcane and a seven-hyaluronic acid blend, the formula nourishes beneath the surface while creating a lasting, visible glow. Infused with the cult-favorite Cheirosa 62 scent, Body Badalada is built to integrate seamlessly into daily rituals. The result is a fast-absorbing, non-sticky formula that feels as good as it smells, per the brand.
The global launch is powered by a multi-pronged content ecosystem that begins with a creator-led film starring Brazilian model and cultural force Juliana Nalú, alongside Bretman Rock, Samyra Miller and Nick Pauley. Set to an original track by legendary DJ Honey Dijon, the film opens with Juliana applying Body Badalada and unleashing a magnetic energy that radiates outward, drawing everyone in. Hydrated, glowing skin becomes more than a beauty goal: it becomes a catalyst for movement, energy and presence.
The campaign debuted at the Cannes Film Festival with activations timed around key cultural moments, including a special evening hosted in collaboration with TikTok, offering a film-teaser approach to body care.
The energy continues across TikTok, Instagram, YouTube and into the streets – anchored by the Badalada Bloco: a traveling celebration inspired by Brazil’s iconic street parties and the music, rhythm and community that fuel them. Bloco takes over key cities with custom Airstream pop-ups, Sol-branded vending machines, retail rituals and immersive sampling moments that transform everyday spaces into energy-fueled celebrations. The momentum builds through 3D out-of-home takeovers, festival activations and full-funnel digital storytelling.
“At Sephora, we have a unique culture of partnering with the most creative and inspiring brands to bring the best of beauty to our 74 million loyal customers across the world. We are very excited to introduce Body Badalada by Sol de Janeiro, a defining milestone for our historical collaboration and in the brand journey,” said Priya Venkatesh, global chief merchandising officer at Sephora. “From their earlier days on our shelves to this global exclusive, they’ve shown what’s possible when a brand leads with heart, creativity and innovation. Badalada delivers all of that and more.”
Body Badalada Lightweight Body Lotion, $32, will be available exclusively at Sephora in the US, Canada, United Kingdom, France, Germany, Brazil and additional regions—alongside soldejaneiro.com. The product launched on the Sephora app in the Middle East and North America on May 16, followed by online availability in the US and Canada on May 17 and in-store launches across both regions on May 22. In Europe, the app preview begins May 22, with in-store availability starting May 26.
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