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Company brings an immersive ‘Shine Together’ experience to life with Heinemann Travel Retail and Unifree Duty Free.
November 22, 2025
By: Lianna Albrizio
Associate Editor
L’Occitane Travel Retail, in partnership with Heinemann Travel Retail and Unifree Duty Free, is lighting up Istanbul Airport with an exclusive Sol de Janeiro “Shine Together” holiday pop-up.
Running through year’s end, the activation will be on display in the heart of the departures area (F06). Inspired by Sol de Janeiro’s global holiday campaign “The World Is Your Stage,” the pop-up invites guests on a journey through sunshine and scent Liveried in the brand’s signature bright yellow hue.
Travelers are welcomed into a space complete with a palm tree centerpiece and dynamic lighting that evokes Rio’s sunny beaches and upbeat energy complete with fragrance testing and exclusive gifting.
“We love to disrupt travel retail with joy and surprises,” said Marion Amirouche, senior brand manager, Sol de Janeiro, global travel retail, L’Occitane Group. “Our multi-presence pop-up at Istanbul Airport turns every step of the journey into a sensorial, self-celebratory moment. It’s a bold, uplifting connection infused with the unmistakable spirit of Sol de Janeiro.”
Extending beyond the pop-up, the campaign delivers high visibility throughout Istanbul Airport. Over 300 digital out-of-home (OOH) screens feature Sol de Janeiro’s festive visuals, and a series of dynamic video spots enhance the immersive experience, bringing the brand’s energy to life through movement and sound. Multiple touchpoints across the terminal (F06, F04, and more) include impulse towers, podiums, and cash desk displays, creating a multi-sensory journey.
Travelers will find Sol de Janeiro’s global bestsellers Brazilian Bum Bum Cream and Cheirosa ’62 Perfume Mist, alongside Trial, Treat, and Splurge holiday sets created for every kind of gifter (and self-gifter!)
From travel-ready minis to full-size assortments, each one is made to spread the brand’s signature joy and glow. Firm favorites from the Beija, Delicia and Bom Dia ranges are also available. The pop-up features a selection of exclusive holiday gift sets such as Bum Bum Jet Set, Spritz the Season Cheirosa Perfume Mist Set, and Glow Ready With Me Set – with the Jet Set as a permanent collection highlight complementing the limited-edition festive assortments.
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