Sol de Janeiro announced two strategic executive hires to power its next stage of expansion.

Laurie Lovett joins as chief people & impact officer, and Elaine Paik is chief financial officer. Both will report to CEO Heela Yang.

Officials say these appointments mark a pivotal moment for the brand as it scales beyond its $1 billion milestone toward its next era, with people, culture and operational excellence at the core.

“Sol de Janeiro was built on the belief that connection is powerful, and people are everything,” said Yang. “Laurie and Elaine are exceptional leaders with the vision, empathy, and rigor to help us grow with soul.”

Laurie Lovett

Laurie Lovett brings a successful track record in building people-powered companies. A former global chief people officer at Nielsen and Verisk, and with a formative 20 years at Accenture, Lovett has helped shape the culture of some of the world’s most complex organizations with a clear belief that how you grow matters just as much as how fast. In addition to her executive role, she currently serves as an Independent director at West Monroe where she chairs the compensation and talent committee.

At Sol de Janeiro, she’ll lead Human Resources, social impact and ESG, fueling the company’s next chapter through talent strategy, inclusive leadership and programs that reflect the connection, care and global spirit.

Elaine Paik

Elaine Paik, a seasoned financial executive and former CFO of Impossible Foods and longtime Colgate-Palmolive leader, joins Sol de Janeiro to lead finance, IT and legal. Known for driving strong governance, financial performance and global growth readiness, Paik will be instrumental in strengthening Sol de Janeiro’s operational backbone as it accelerates across markets, categories and channels.

Over the course of her career, Paik has guided companies through moments of massive scale, complexity and change, from managing multi-billion-dollar business units to building finance functions from the ground up in high-growth, mission-driven environments. At Impossible Foods, she brought financial discipline to a fast-paced innovation engine. At Juul Labs, she helped steer the company through rapid expansion and operational transformation. Earlier in her career, she spent over two decades at Colgate-Palmolive, where she held global leadership roles across finance and strategy, including M&A that shaped the company’s entry into professional skincare.

With these appointments, 71% of Sol de Janeiro’s C-Suite is comprised of women, reflecting the brand’s ongoing commitment to building a company that mirrors the diverse, empowered community it serves.

The brand is currently available in over 35 countries.