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A limited-edition handbag collection was previewed at the Mercedes-Benz Fashion Week Mexico City in October.
November 5, 2024
By: Lianna Albrizio
Associate Editor
Smashbox Cosmetics has made its foray into the fashion world with a collaboration with accessories brand Ilka.
Previewed at Mercedes-Benz Fashion Week Mexico City, the limited-edition collection integrates the Smashbox branding and colorways with some of Ilka’s best-selling styles. Designed with both form and function in mind, the four-piece collection showcases stylish shapes adorned with Smashbox’s signature branding and Ilka’s fringe detailing.
“When beauty and fashion meet, surprising things happen,” said Rosine Kalach, co-founder of Ikla. “In our opinion, Smashbox and Ilka are the perfect match to create unique pieces.”
The collaboration began after brand executives Felix Backhaus and Lauren Aja worked extensively in Mexico’s beauty market from their base in Los Angeles. The brand was introduced to Ilka at a Sephora masterclass.
“This collaboration is about more than just handbags,” said Aja. “At Smashbox, we celebrate beauty and innovation in all forms.”
The collaboration launch event, held on Oct. 18, attracted prominent figures like telenovela star Grettell Valdez and actress/socialite Ana Paula Capetillo, alongside Mexico City’s top influencers.
The collection is available in-store and online at Ilka, with prices starting at $2,450 MXN, while stocks last.
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