Sincerely Yours Expands Personal Care Line With Lip Balm

Teen skincare brand Sincerely Yours, sold at Sephora, is expanding with a new lip balm. The brand was co-founded by father-daughter duo Jordan and Salish Matter, who have a show together on Netflix.

The personal care collection includes Kindly Clean Hydrating Cleanser, Hit Fresh Soothing Serum Mist, So Soft Lightweight Moisturizer and Sunny Side Up Mineral Sunscreen. Each product is Sephora Clean certified.

The new Sugarcoat lip balm is formulated with “skincare-grade ingredients and a naturally derived monk fruit sweetener,” according to the company. It is available in Sheer Vanilla and Bubbleberry.

Co-founder Jordan Matter, who is also a photographer, commented, “We created Sincerely Yours to help teens to embrace who they are, not get lost in comparison. As parents, we saw our kids asking questions, experimenting with routines, and often feeling discouraged by skin challenges. What we found in the market didn’t quite meet the moment—too many options, not enough clarity, and few brands treating teens as the thoughtful, evolving humans they are. With no solution in sight, we decided to build it together.”