AI has become an essential tool for navigating holiday shopping with a 79% year-over-year increase in consumer interest, according to Perfect Corp.’s new report on holiday shopping trends.

“AI Goes Mainstream: The New Era of Holiday Shopping” is based on insights from YouCam Apps users and Spate details shifting consumer priorities for the 2025 holiday season. The data has a focus on how consumers are embracing AI for their holiday shopping needs and beyond.

Here are some highlights:

• 80% of surveyed consumers use AI for gift discovery.
• Consumers are increasingly turning to AI for personalized beauty guidance. Interest in “skincare routine” is up 395% YoY and “hair routine” has surged 1000% YoY, highlighting a major shift toward tailored advice and the growing role of AI tools in delivering it.
• AI assistants for beauty and fashion top the list of most in-demand AI tools according to consumers.