Sharon Personal Care Launches Ideal Tool for Skincare Formulators

Sharon Personal Care by Eternis, a global supplier of environmentally-friendly ingredient solutions for a comprehensive range of personal care products, has launched a global solution that the makers vow will make formulating easier.

“Sharon Personal Care’s Texture Selector is truly innovative because it puts sensorial texture front and center in the formulation process, making it easier and faster for formulators to create products that delight consumers,” said Elisa Altieri, PhD, Product Manager Functionals. “By offering a curated palette of unique bases spanning a comprehensive spectrum of textures—from lightweight serums to rich creams—the tool streamlines emulsifier selection based on the desired sensory experience. This top-down approach saves time and reduces development costs while ensuring the final product has exactly the right feel, whether it’s a smooth, fast-absorbing lotion or a luxurious, enveloping cream. It’s a game-changer that enhances both formulation efficiency and product appeal, perfectly aligning with today’s demand for personalized, sensorial skincare.”

Tactile Experience

The Texture Selector touts a “compelling tactile experience,” the makers say, empowering consumers to choose what feels right, because they know it when they feel it.

To ensure unbiased feedback, a curated collection was developed. Each set features varied emulsifier and emulsion structures, while maintaining a constant emollient base. Samples are presented in identical, unbranded packaging, allowing panelists to focus solely on texture and sensory appeal.

This streamlined approach eliminates unnecessary complexity and cost constraints that often stifle innovation, according to company officials. Moreover, the Texture Selector offers a smarter, more sensorial path to product development, one that includes collaboration between formulators, marketers and consumers alike.

The new initiative initially had a soft roll-out in the US in 2024, but will be rolling out on a global scale in Q4 2025.