Share Your Knowledge at the IBA Studio at NYSCC Suppliers’ Day

The IBA Studio—the science communication and education advocacy project run by the Independent Beauty Association (IBA)—will be back at NYSCC Suppliers Day, May 19-20, at the Javits Center in New York City. The goal of IBA Studio is two-fold: create quality educational content while helping industry stakeholders become more effective science communicators.

IBA has partnered with professional science communicator Jen Novakovich of The Ecowell to offer on-the-floor “sci-comm” coaching and collect interviews from attendees.

“Everyone in the cosmetics industry has a role to play in elevating science and truth, and combating misinformation. As a result, everyone stands to benefit from building their scicomm skills,” Novakovich told Happi.  “Right now we are dealing with an unprecedented challenge of misinformation, that threatens the cosmetics industry and its consumers, in so many ways. Science communication, when done well, is a proven strategy that can help meet this challenge. However, when done poorly, there are endless examples of disastrous outcomes from poorly communicated science. This is why training in science communication, and following evidence backed strategies, is so fundamentally important. We have a lot of science looking into what works and what doesn’t—we need to use it. For that, training specific to science communication is critical.”

The IBA Studio (Booth 1902) is open to experienced industry members and newcomers alike.