Her hips don’t lie… and neither do her wave-tastic tresses!

Grammy-winning songstress and past Super Bowl headliner Shakira is now the star of her own hair care line, Isima.

The brand is clinically backed and inspired by the rich hair diversity of the Latinx community. The iconic singer’s official foray into the space aims to empower individuals to achieve optimal hair health, strength and resilience.

The Line

Súperbomba Triple Repair Peptide Mask – The patent-pending peptide mask gives every hair texture and type the feeling of repair and rejuvenation. Thick and creamy in texture, it offers targeted, TriModal support at three levels: scalp, cortex and cuticle for softer, stronger and moisturized hair with 2.3 times less breakage after one use, combating the effects of bleach and heat. It can restore up to 65% of disulfide bond damage from chemical treatments with soy and rice hydrolyzed proteins and FiberSeal to smooth and seat cuticles.

Reset Clarifying Shampoo ($32) removes 97% of residue in one wash. The color-safe, blue-tinted formula instantly transforms into a rich, creamy foam in water. It is formulated with biotech bisabol, a bio-engineered compound with soothing properties that helps reduce irritation. Soapberry Extract Complex cleanses and detoxifies to help remove particles, metals and pollutants from hair.

Curls Don’t Lie Curl Corrector ($32) Featuring GluconaBond, FiberSeal and Linseed and Chia Complex, the lightweight emulsion works at the cortex and cuticle levels to transform curls from within. One application provides 96 hours of anti-frizz protection and 5.9 times less breakage from heat damage, leaving curls coils and waves smooth with bounce, shin and lasting definition.

All In Restorative Leave-In Conditioner ($32) supports strands at the cortex and cuticle level. Infused with GluconaBond and Biomimetic Ceramide, the formula strengthens hair and smooths while reducing cuticle lift for a softer, shinier, less frizzy appearance. The long-lasting treatment reduces breakage by 5.3 times after a singe use, reinforces bonds in the cortex and protects hair against heat up to 450 degrees Fahrenheit.

Suavísima Hydrating Conditioner ($32) targets hair on a cortex level to strengthen at the core. The proprietary formula of GluconaBond and Biomimetic Ceramide strengthens, softens and boosts shine from the inside-out. Hair is 12 times smoother when used with the brand’s companion product, Hydrating Shampoo.

Riquísima Hydrating Shampoo ($32) Biomimetic Ceramide and Mexican Aloe Extract gently cleanse and refreshes the scalp and hair while replenishing intense moisture. Lathering to a rich and creamy foam, it targets unwanted buildup and sebum, supporting healthy-feeling hair by working at the scalp and cuticle levels.

Delicia Reparative Hair Oil ($36) is formulated with Hemisqualane and Chilean Rosehip Oil to repair and nourish hair of every texture and type to smooth and boost shine while combating against future heat damage. It provides 1.5 times the shine and 96 hours of nonstop frizz control. Overtime, it provides hair with 10 times less breakage and six times less damage from the effects of high-heat tools for strong, high-shine hair.

Iconic Densifying Scalp Serum ($42) is packed with Peruvian Maca Extract and Nonapeptide-3 to hydrate and sooth the scalp to create the ideal environment to support thicker, stronger and fuller strands. Seventy-seven percent of users said hair is healthier after three months of use. Instantly boosting scalp hydration by 105%, natural botanicals like Mexican Aloe and Camu Camu extracts combine with a biotech-derived amino acid blend creating a formula that soothes and nourishes for a balanced, healthy-feeling scalp.

The Isima line is available at isima.com.