Company News, New Products

Shades By Shan Partners with Pantone for Color of the Year Lipcolor

Women-owned, BIPOC cosmetic brand to team up with trend authority for peach lipgloss.

The exclusive beauty partner of Pantone for its Color of the Year 2024, Shades By Shan Cosmetics is making history as the first-ever cosmetic brand to collaborate on the Color on the Year program.
 
This collaboration adds “an extra layer of excitement” as it coincides with the 25th anniversary of Pantone's Color of the Year, making it a “monumental” collaboration as a women-owned, women-led, minority-owned and BIPOC brand, said the founder.
 
The Lip Shine is a limited edition product created exclusively to complement the Pantone Color of the Year 2024, Peach Fuzz, as seen in Happi.
 
A portion of their proceeds go to their MamaBerries Nonprofit Foundation 501c3, which has already assisted over 70 families across the United States.
 
The Lip Shine is vegan and enriched with olive, almond and jojoba oils.

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