Serena Williams Serves as Ritual’s First Women’s Health Advisor

Women’s supplement brand Ritual has tapped tennis legend Serena Williams to serve as its first Women’s Health Advisor.

Williams curated a collection of her favorite Ritual products that support her daily routine and help her reach optimal performance as a mother and businesswoman.

The curation, available at ritual.com, includes Essential for Women 18+, Synbiotic+ and HyaCera, among others.

Champion for Change

A champion for change, Williams has spoken candidly about postpartum recovery to challenge the systemic disparities in women’s health. Her teaming up with Ritual was a natural extension as the brand touts being grounded in science, transparency and a belief that women’s health should be built on facts, not assumptions.

In her role as Ritual’s women’s health advisor, Williams will help shift the conversation around women’s health: from confusion and stigma to clarity and evidence-based empowerment. Together, they will work to create a future where women can approach their health with the confidence that comes from ingredient knowledge.