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During the promotional period, beauty shoppers in NYC, LA, San Francisco, Chicago and Seattle can be “Delivered to Beauty” for a best-in-class personalized shopping experience.
July 3, 2025
By: Lianna Albrizio
Associate Editor
From July 7-10, Sephora is launching a first activation in partnership with Lyft Media, designed to deliver beauty consumers across the US to Sephora’s free-standing locations for beauty offerings, expertise and shopping experience.
The activation is part of the retailer’s new “Get Beauty from People Who Get Beauty” campaign, which champions Sephora’s trusted and personalized expertise.
During the promotional period, beauty shoppers in NYC, LA, San Francisco, Chicago and Seattle can be “Delivered to Beauty” for a best-in-class personalized shopping experience, with Lyft ride credits ($20 off) to a participating Sephora store location.
Upon arrival, shoppers can immerse themselves in the best of Sephora’s in-store offerings, including:1:1 personalized shopping guidance from Sephora Beauty Advisors to help find and choose the perfect products; expert product matching with Sephora’s skin scan technology to match shoppers with the right complexion and skincare products for all skin types and tones; and exclusive product sampling and $10 off any purchase (over $50) at checkout.
A select number of vehicles in collaboration with Lyft Media will be custom wrapped with Sephora branding in participating markets, transforming the journey into an extension of the beauty experience itself, marketers said.
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