Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray have been recognized as winners of the 2025 Product of the Year USA Awards.

Determined through a national study of 40,000 American shoppers in partnership with Kantar, a global leader in consumer research, Product of the Year is among the largest consumer-voted awards programs centered around product innovation.

Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray are awarded the honor of the best products within the beauty category.

Keratin Root Permanent Color

The Schwarzkopf Keratin Root Permanent Color is a permanent color treatment that refreshes the root of the hair by providing 100% gray coverage in 10 minutes, leaving hair looking strong and healthy. The Schwarzkopf Keratin Root Permanent Color kit contains the brand’s exclusive bond enforcing system and a salon inspired 3-sided brush for precise application.

Root Temporary Color & Thickening Spray

Schwarzkopf Keratin Root Temporary Color & Thickening Spray with keratin and vitamin E. is a temporary root color spray instantly delivers up to 100% gray coverage and is scalp friendly. The formula is non-irritating and ammonia-free, and helps ensure precise color application without mixing or mess that dries quickly and will wash out with the next shampoo. Both products are available in three shades (black, dark brown and light brown) and are designed for all hair types and textures.

“It is an honor to have Schwarzkopf Keratin Root Permanent Color and Keratin Root Temporary Color & Thickening Spray endorsed by 2025 Product of the Year winners,” said Christopher McClement, senior vice president, marketing at Henkel Consumer Brands USA. “Evolution has been constant as the Schwarzkopf brand has grown over the last century and our new range of Keratin Root products are a result of continuous research and development in an effort to elevate the hair care products and formulas we provide to our consumers.”