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Both marketers and formulators need to pay attention to what Gen Z and Millennials will be buying this year in beauty.
December 22, 2025
By: Melissa Meisel
Pinterest’s annual Predicts report has identified the top trends set to define 2026 across fashion, lifestyle and beauty.
From intergalactic opalescent aesthetics to goth vibes, there’s something for everyone.
Gen Z and Millennials are behind this “ASMR overload”—think elastic cheek tints and probiotic treats that have bite. Expect rubberized nail art and 3D jewelry too.
The perfect winged liner? She doesn’t go here. This year, beauty is missing the mark—on purpose. Gen Z and Millennials will rock mismatched manicures, two-toned lipstick and bright eyeshadow in two binary hues.
It’s time to mix up the spritz. Gen Z and Millennials are ditching one-and-done scents for bespoke notes, blending oils and perfumes to craft their very own fragrance formulas. Expect luxury to linger in layers next year.
Beauty bites back with this 2026 trend. Millennials and Gen Z will go all in on an after-dark aesthetic, embracing jet black nails, romantic goth hairstyles and a smudged kohl smoky eye.
In 2026, Gen Z and Millennials are going intergalactic. Think holographic home accents, opalescent eyeshadow that looks like moon dust and cosmic silhouettes straight out of a sci-fi movie.
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