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Origen boasts five new scents designed to invite wearers on a sensory journey of escapism.
July 17, 2025
By: Lianna Albrizio
Associate Editor
Coty, Inc. has unveiled a new fragrance collection where scent meets adventure.
Origen, a new consumer beauty fragrance brand, is inspired by the spirit of discovery and scent stories from around the world. Its five signature scents invite consumers on a sensory journey of escapism – each one a fragrant gateway to somewhere new.
“With Origen, we set out to bottle the thrill of stepping into the unknown,” said Stefano Curti, Coty’s chief brands officer, consumer beauty. “Each scent sparks a sense of adventure — a reminder that there is always more to discover, about the world and yourself. So pack light, breathe deep and enjoy the escape.”
Amazonian Water Lily is billed breath of rainforest air at dawn. As sunlight filters through the canopy, the river’s surface shimmers with petals and mist. Crisp green leaves, airy musk, and the delicate freshness of waterlily meet warm guaiac wood for a scent that feels like quiet renewal.
Yucatan Midnight Amber conjures up a sun that has just set, setting the stage for the night’s beginning. Music drifts through a courtyard lit by lanterns, and the scent of mandarin and blooming tuberose fills the air. Glowing amber clings to warm skin, echoing the pulse of a never-ending celebration.
Amalfi Love Bloom bottles up the golden glow of a coastal villa at sunset. Orange blossom hangs in the breeze, soft rose clings to cotton dresses, and laughter mingles with waves below. Vanilla and sandalwood add warmth to a fragrance that feels like love at first sight.
Sahara Mystery Oud captures a stillness that falls as the desert shifts from heat to hush. Smoke from a distant fire curls into the twilight sky. Oud, saffron and vanilla blend into a scent that is both ancient and modern – mysterious and magnetic.
Himalayan Jasmine Serenade spritzes a picture of being high in the mountains as jasmine and marigold sway in the morning breeze. All is calm, save for the quiet rhythm of breath and wind. A soft blend of florals, musk and patchouli captures the meditative beauty of this hidden place.
Available in both eau de parfum and fragrance hair and body mist, Origen fragrances are crafted to be worn individually or layered, creating a personalized and long-lasting olfactive ritual.
Origen is available exclusively on Walmart.com, with in-store availability to follow.
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