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A multi-tier creator campaign helmed by the television personality helped the brand’s new Derm Correxion Lip Volumizer achieve record-breaking sales.
December 18, 2025
By: Melissa Meisel
RoC Skincare knows influencers are the mouthpiece responsible for soaring makeup products sales.
To promote its new Derm Correxion Lip Volumizer, the brand launched a multi-tier creator campaign fronted by Bethenny Frankel. The TV personality kicked off a broader campaign featuring 27 creators across 114 assets. The effort drove a reported 12 million views and an above-average engagement rate of over 8% across platforms, per the brand.
To bring an experiential component to the campaign, RoC hosted an immersive “3-Minute Clinic” pop-up in Beverly Hills that ushed in over 600 consumers, influencers and media to experience the product’s results in a futuristic, content-first setting.
Following the activation, sales for the Derm Correxion Lip Volumizer surged six times, with the product being reportedly the No. 1 new skincare launch, according to the brand.
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