Grammy-winning Latin-American songstress RosalÍa is the new face of Calvin Klein Fragrances’ Euphoria Elixirs, a new trio of distinct parfum intense creations.

A new chapter of the iconic euphoria franchise, Euphoria Elixirs are a sensorial exploration of confidence, pleasure and sensuality, says the brand. Embodied by the Calvin Klein ambassador, the campaign fuses movement and vivid color into a captivating exploration of “freedom without limits,” per marketers. The songstress channels the fragrances’ modern femininity into an immersive journey that reflects the energy and individuality of the scent trio.

The fragrance launches are part of more from the Coty portfolio that will roll out throughout the year, and part of the Happi Top 50 Company‘s next phase of transformation, as previously reported in Happi.

“The Euphoria Elixirs are full of energy, possibility of expression and versatility” said RosalÍa. “Each of the three scents represents its own mood, but the vanilla notes (which I love) run through all of them, giving a warm and familiar feeling on the skin.”

Ultra Concentrated Scent Profile

Euphoria Elixirs introduce concentrations that celebrate the versatility of their key ingredient, vanilla – soft yet strong, sweet yet seductive. Richly layered and modern in spirit, the assortment takes shape through three vibrant, emotive interpretations: magnetic, bold and solar.

The collection explores vanilla—the fruit of the orchid, Euphoria’s signature flower—through its full evolution from its fresh, green beginnings (Solar elixir by dsm-firmenich) to its vibrant ripeness (Magnetic elixir by IFF), and finally to its sun-kissed, dried and toasted warmth (Bold elixir by IFF.) Each scent pairs a distinct vanilla facet with a complementary note to define a mood: Solar fuses vanilla with mango for a joyful energy; Magnetic layers vanilla with musk for a soft, intimately romantic warmth; and Bold contrasts vanilla with oakwood for a deeper, more intense impression.

Co-created with master perfumers from some of the world’s most esteemed fragrance houses, all three scents are parfum-intense with 28% or more “ultra-concentration” – the highest fragrance concentration for Calvin Klein Fragrances.

Reinvented Packaging Design

For the new Euphoria elixirs, the classic design has been reinvented through color – vivid hues of magnetic pink, bold purple and solar yellow reflect youthful energy and individuality, say the makers. The signature cap has also been infused with monochromatic color for a striking visual parallel to the intense juice.

Calvin Klein Euphoria elixirs are available on calvinklein.com and retailers worldwide.

Watch the campaign here: