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Officials say the partnership marks a major milestone for the brand, bringing its dermatologist-developed products to a broader audience in 150 Ulta Beauty stores nationwide and online.
March 3, 2025
By: Melissa Meisel
Rodan + Fields Beauty is making its debut in retail through an exclusive partnership with Ulta Beauty.
Officials say it marks a “major milestone” for the brand, bringing its dermatologist-developed products to a broader audience in 150 Ulta Beauty stores nationwide and on ulta.com.
“We have been the skincare brand of choice for millions of women for over 15 years and we’re excited to expand into retail, allowing even more women to experience our cutting-edge formulas,” said Anncy Rowe, chief commercial officer of Rodan + Fields.
With a “developed by women for women” philosophy, the company’s team of dermatologists and scientists aim to deliver results by leveraging high-performing ingredients. Formulas are developed in R+F’s Berkeley, California lab, where ingredients are researched and optimized for maximum efficacy.
“We are excited to welcome Rodan + Fields to the Ulta Beauty family,” said Lisa Tamburello, vice president of merchandising at Ulta Beauty. “As a female and dermatologist-founded skincare brand, R+F brings innovative formulas that align with our commitment to offering guests effective solutions.”
As part of its continued evolution, Rodan + Fields is also unveiling a new Dermatologist Advisory Board, a collective of board-certified dermatologists, to double down on its commitment to dermatologist-developed insights and solutions.
The Dermatologist Advisory Board will collaborate with the company’s innovation team to advance the use of proprietary ingredients, breakthrough technologies and innovative solutions for both skin and hair care.
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