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The brand developed Advanced Hydration+ Water Cream for Costco formulated with seven forms of hyaluronic acid and collagen amino acids to deliver up to 100 hours of hydration.
November 24, 2025
By: Lianna Albrizio
Associate Editor
RoC Skincare is expanding its club retail presence with the launch of its first exclusive product developed for Costco: Advanced Hydration+ Water Cream.
The lightweight gel-cream is formulated with seven forms of hyaluronic acid and collagen amino acids to deliver up to 100 hours of hydration – the strongest hydration claim for a RoC cream to date.
The launch marks the latest milestone in RoC’s two-decades-plus partnership with Costco, which officials say underscores the loyalty members express for the brand’s dermatologist-recommended formulas.
“At the heart of this product is a shared commitment between RoC and Costco to earn consumer trust and make clinically proven skincare more accessible,” said Brian King, Chief Customer Officer at RoC Skincare. “We’ve seen a clear demand from Costco members for premium, ingredient-focused skincare that truly delivers on its promises. We are thrilled to be the partner to develop this exclusive, evidence-based, clinically proven formula specifically to meet that need for the Costco shopper.”
Backed by over 65 years of skincare research, Advanced Hydration+ Water Cream is a dermatologist-developed, patent-pending formula that takes skin hydration to the next level, per the makers. Delivering an “intense skin revival,” Hydration + Water Cream is clinically proven to reduce dry skin symptoms in one day and visibly refills lines in four weeks.
Per the brand, it instantly provides up to 100 hours of hydration to visibly smooth and plump lines. In a clinical study, 100% of dry skin symptoms were visibly reduced – rough texture, dullness, fine lines and tight feel – in one week. In four weeks, 93% had lines appear filled.
Hydration + Water Cream has seven forms of hyaluronic acid to instantly attract hydration and retain it hour after hour; pro-collagen amino acids to boost skin’s natural elasticity for visibly smoother skin; and a multi-lipid complex to provide deep moisture with the revitalizing sensation of pure hydration.
Hydration + Water Cream is available exclusively in-warehouse and online at Costco for $29.99.
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