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The campaign showcases the clinical power of RoC's Retinol Correxion Deep Wrinkle Rich Cream to visibly reduce skin age by up to 10 years.
April 15, 2026
By: Lianna Albrizio
Associate Editor
RoC Skincare has recruited television personalities Bethenny Frankel, Ramona Singer, and Sonja Morgan to support the national reveal of the brand’s Retinol Correxion Rich Cream.
The potent formula is powered by RoC’s new Patented Clinical Retinol, reportedly seven times more effective than traditional retinol.
“These women are no strangers to the spotlight, but coming back after a hiatus means facing an audience that expects you to look exactly the same as day one. That’s why I brought the girls in for a proper skin rest,” said Frankel. “RoC is the real deal, but I needed the clinical proof before I got behind the new Rich Cream. We’re here to look like our best selves right now, and it delivered a full reset.”
Clinical studies show that RoC’s Retinol Correxion Rich Cream visibly reduces skin age by up to a decade, delivering high-performance results without the irritation. The formula also showed a visible improvement in firmness for 96% of users in just one week. In a 12-week clinical study, 100% of participants saw a visible reduction in deep wrinkles, while the addition of repairing Bio-Ceramides and Calcium provides up to 100 hours of continuous hydration for a smoother, more resilient complexion.
“At RoC, we are committed to providing derm-developed products with clinical proof that bring confidence and control to every stage of life,” said Britni Rosato, vice president of marketing at RoC Skincare. “Reunions are the ultimate test of time, and we wanted to show our community that while chronological age is a static number, skin age can be reversed. Partnering with Bethenny, Ramona, and Sonja allows us to tell that story in an authentic, relatable way, bridging the gap between high-performance science and the real-life skin challenges women face when the world is watching.”
RoC Skincare Retinol Correxion Deep Wrinkle Rich Cream is available now at national retailers and on rocskincare.com.
Watch the campaign here:
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