Rihanna Teases Fenty Beauty’s Expansion into Hair Care

Rihanna, founder of Fenty Beauty, is expanding her brand with Fenty Hair offering a “new era of repair.”

The Grammy winning pop star, who headlined the Super Bowl LVII halftime show in 2023, debuted a blonde pixie in a chic trench coat on Instagram with her announcement of the launch, which will be on June 13. The line will offer flexible products designed for multiple hair types. In the video, she walks through a suburban neighborhood offering glimpses of different hairstyles and hair textures.

“I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need,” said Rihanna.

Fenty Beauty, which boasts an annual revenue of roughly $583 million, was named the world’s most successful celebrity beauty brand by Cosmetify in April 2023.