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Vegetamide 18MEA-R is made from upcycled rice and treats damaged hair by improving hydrophobicity.
October 3, 2024
By: Melissa Meisel
Seiwa Kasei has a new ingredient derived from upcycled rice to treat damaged hair, thereby improving its hydrophobicity.
According to the chemists at the Japanese personal care company, healthy hair has a barrier structure called an “F-layer,” which repels water.
This layer is made from 18-Methyleicosanoic acid and keratin, which contributes to hydrophobicity of hair’s surface.
In focusing on hair’s surface structure, the company developed an original ingredient Vegetamide 18MEA-R (INCI name: Cetearamidoethyl diethonium hydrolyzed rice protein (and) glycerin (and) water). It has a similar structure to the F-layer, which is composed of alkyl group and rice peptide made from upcycled rice.
In treating damaged hair with 0.6% Vegetamide 18MEA-R, hair didn’t repel water like healthy hair, demonstrating that Vegetamide treated damaged hair, improving hydrophobicity.
Vegetamide 18MEA-R is suitable for daily care application.
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