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The partnership signifies a bold return to celebrity fragrances.
May 15, 2025
By: Lianna Albrizio
Associate Editor
Revlon Consumer Products LLC has forged a partnership with Grammy-nominated artist Ice Spice.
The partnership signifies a bold return to celebrity fragrances, officials said.
“We are delighted to embark on this exciting new chapter with viral sensation and powerhouse talent, Ice Spice,” said Revlon CEO Michelle Peluso. “She is bold and innovative, just like Revlon, making this a perfect match.”
The deal also marks a major step in the revitalization of Revlon’s fragrance business and for the company’s ambitious growth plans to reach new audiences.
“I have been a lifelong fan of Revlon and I am so excited to be partnering with them on my first fragrance,” said Ice Spice. “Revlon is an iconic brand that has a long history of innovation, and I am honored to work together with them to develop my fragrance line that embodies me and inspires fans to embrace their individuality.”
Officials say this global strategic licensing deal reflects Revlon’s renewed focus on accelerating its fragrance business. With Ice Spice’s vibrant energy and influence, Revlon aims to captivate a new generation of consumers who value individuality and self-expression.
As part of the agreement, Ice Spice will partner with Revlon’s experts to develop a bespoke fragrance line, which will embody her unique style. The first fragrance is slated for release in 2026.
Revlon’s fragrance portfolio includes marquee brands such as Elizabeth Arden, Juicy Couture, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy and Curve.
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