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Revive Collagen Appoints Shawn Haynes President – Americas

Industry veteran launched and scaled some of the category's most recognized brands, including Mane by Jen Atkin, ELF Cosmetics and Revolution Beauty.

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By: TOM BRANNA

Chief Content Officer

Revive Collagen appointed Shawn Haynes president – Americas. With more than 25 years of beauty industry experience, he launched and scaled some of the category’s most recognized brands including Mane by Jen Atkin, ELF Cosmetics and Revolution Beauty. Most recently, Haynes was president of Wyn Beauty by Serena Williams. At Revive Collagen, he leads the company’s US expansion.

“Shawn has an outstanding track record of transforming emerging brands into global success stories,” said Revive Collagen Co-Founder John Bailey. “The US represents a major growth market for Revive Collagen. With his expertise in building and scaling high-growth consumer brands, we are well-positioned to accelerate our expansion. His leadership will ensure our growth in the Americas is fully aligned with our global strategy. We continue toward our goal of becoming the world’s number one ingestible collagen brand.”

During his career, Haynes served as a member of the board of directors for the Personal Care Products Council and as an advisor to numerous consumer products and beauty companies.

A Shift Toward Wellness

“I’m thrilled to be joining such a dynamic company and innovative brand. One that has already made a meaningful impact in the lives of so many loyal consumers. As more people shift their focus toward wellness and begin their beauty routines from within, there’s a tremendous opportunity to reach new audiences,” said Haynes. “Revive Collagen is perfectly positioned for this next chapter of growth. (It’s) driven by category-leading innovation, accelerated consumer acquisition across channels, strong digital and social performance. (There’s) a commitment to delivering real results for today’s wellness-focused consumer. I’m excited to work alongside such a talented team and our passionate, engaged founders as we continue to grow and elevate the brand.” 

Revive Collagen calls itself Europe’s fastest-growing collagen brand. Its retail partnerships include Ulta Beauty, Walgreens, The Vitamin Shoppe, CVS, Boots and Holland & Barrett. It is listed in over 6000 stores worldwide.

As part of the brand’s global expansion, Sarah Power has been promoted to president EMEA & APAC, reflecting her continued leadership and responsibility for all territories outside the US. 

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