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In-store shoppers now have access to an assortment of the brand’s best-selling products including Bean Essence and Centella Asiatica Toner in value-sized sets.
May 19, 2026
By: Lianna Albrizio
Associate Editor
Following a successful launch on Costco’s US online platform in 2024, Korean skincare brand Mixsoon is making the move from online to brick-and-mortar retail, rolling out to about 500 US Costco warehouse locations nationwide.
“Mixsoon is built on the belief that better skin comes from fewer, higher-quality ingredients,” said Jooup Hwang CEO and founder of Mixsoon. “We believe this philosophy resonates with Costco members who prioritize quality, trust and proven results.”
In-store shoppers now have access to an assortment of the brand’s best-selling products including Bean Essence and Centella Asiatica Toner in value-sized sets. Its hero product, Bean Essence, is formulated with 100% Korean soybeans and a proprietary 72-hour low-temperature extraction process.
Inspired by Korea’s long tradition of fermentation — from kimchi to skincare — the formula is designed to maximize ingredient efficacy. Fermentation breaks down molecules into smaller particles for better skin absorption, while low-temperature extraction helps preserve active ingredients and hydration benefits. Blending fermented soybean, pomegranate, pear and barley extracts, Bean Essence helps deliver hydrated, visibly smoother skin with a bouncy, glazed-skin finish. The formula also offers a two-way routine — lightweight daily hydration or layered application for sebum and dead skin care.
Rooted in Mixsoon’s minimalist skincare philosophy, the brand is known for its single-ingredient essence line, including Centella Asiatica Essence, formulated to help calm skin and support the smooth, bouncy “glass skin” look popularized in K-beauty.
Bean Essence has reportedly surpassed 2.85 million cumulative units sold globally from 2021–2025 and became an Olive Young bestseller in Korea.
Mixsoon is strengthening its presence within Costco Wholesale Corporation across other global markets including Japan, South Korea, Australia, New Zealand, Taiwan, China, Spain, France, Iceland, Sweden and the UK.
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