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Wild Refill teams with the nostalgic lollipop brand for a tasty spin on sustainability.
July 15, 2025
By: Lianna Albrizio
Associate Editor
Wild Refill had a wild idea to merge the moment’s three hottest industry trends: nostalgia, food and sustainability with a new collaboration with Chupa Chups.
Keeping with the current renaissance of the late 1990s and Y2K, the refill personal care brand is going back in time to remind consumers of a time when carbon footprints were less pronounced and how delicious sustainability is.
Wild’s new collection features scented refills for deodorant, body wash, hand wash and lip balm in a variety of Chupa Chups colors. Refillable cases match a range of the lollipop’s signature flavors like cola, strawberries & cream, cherry and watermelon.
The goal is to create a playful bathroom routine all while eliminating unnecessary plastic waste, per brand officials.
The collection is available on wearewild.com.
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