Redken Unveils Artistic Ambassador Network

To cement its legacy as a top salon brand in the US, Redken has launched its Artistic Ambassador Network — a new platform uniting the most influential and in-demand names in professional hair.

A curated network of 20 visionary colorists and stylists blends fresh talent with long-time veterans to push the boundaries of innovation, artistry and education.

The new Redken artistic ambassadors Network is a strategic, future-facing movement that officials aim to position the brand as a leading culturally relevant and professionally trusted brand in hair. These artists will play pivotal roles across brand initiatives, from digital content creation to social media activations and mainstage education at major industry shows and classroom workshops to red carpet styling. The ambassadors will also lend their expertise to upcoming product launches, trend storytelling and consumer-facing moments like tutorials and social takeovers, bringing the brand’s mission of accessible education and color innovation to life.

“Redken has always set the standard. Now we’re raising the bar again by aligning with the most elite pros in the business – those shaping color trends behind the chair, on the carpet, and in the studio,” said Guillaume Duez, general manager at Redken.

Meet the Redken Artistic Ambassador Network

Adrienne Dara – A leader in modern blonding and formulation, Dara is a Philadelphia-based colorist and founder of ADH Education, a global education platform. Renowned for her bold, dimensional techniques and real-world salon results, she splits her time between working behind the chair and educating thousands of stylists across the US and beyond.

Bradley Leake – The celebrity stylist and salon founder is known for his effortless, sun-kissed color and red-carpet styling. Based in Los Angeles, his client roster includes Stassi Schroeder, Anna Sitar, and Chrishell Stause. As the founder of BRDY JAY, a luxury salon in Santa Monica, Bradley blends Hollywood polish with modern trendsetting.

Brayden Pelletier – An Atlanta-based cutting specialist and NAHA 2024 Master Hairstylist of the Year, Pelletier owns Just b. Hair, where he mentors stylists and drives cutting-edge salon experiences.

Danilo Bozic – Bozic mastered hairstyling in his home country, Serbia, before coming to the United States 11 years ago. Based in Chicago, he is recognized as a master of the AirTouch technique, a balayage technique that uses airflow from a blow dryer to create seamless color blends. He is credited with helping to popularize the method in the United States.

Dom Forletta – A rising force in editorial color, New York native Dom Forletta has brought his vibrant, fashion-forward work to stages and shoots in NYC, LA and Berlin. With recent recognition for his styling of breakout artist Chappell Roan, Dom merges art, identity and storytelling through hair—making him a go-to for clients seeking bold expression.

Evanie Frausto – Hairstylist to Redken’s global ambassador, Sabrina Carpenter, Evanie Frausto is a New York-based editorial stylist known for his bold, avant-garde vision. He has worked with Vogue, Calvin Klein, Marc Jacobs and stars including Bella Hadid, Dua Lipa and Lana Del Rey. His work challenges norms and redefines beauty with edge and imagination.

Jacob Rozenberg – New York-based Jacob Rozenberg is a red carpet and editorial styling expert with a client list that include Meghann Fahy, Candice Swanepoel, Irina Shayk and Dove Cameron. Known for creating polished, personality-driven looks, Jacob’s philosophy centers on helping every client feel like the best version of themselves—on camera and in life.

Jamal Edmonds – Washington, DC-based Jamal Edmonds is an award-winning stylist and textured hair expert with over 20 years in the industry. As the owner of Lamaj in the city, his work has appeared in major fashion campaigns, on red carpets and on the covers of top publications. He’s known for elevating textured hair through artistry, education and innovation.

Johnny Ramirez – A pioneer in modern hair color, Johnny Ramirez is the creator of the iconic Lived-In Color technique and the founder of Ollin Salon, with locations in New York, Los Angeles and Miami. With over two decades of experience and a loyal celebrity clientele, Ramirez is known for his artistry, precision and signature sun-kissed dimension.

Leysa Carrillo – Born in Cuba and now based in Fort Lauderdale, Leysa Carrillo is a textured hair expert and founder of Forever Curls Academy. With a focus on transformative color and curl care, her work has gone viral worldwide. Carrillo is a multiple industry award winner, global educator and pioneer in inclusive hair education.

Lindsey Olson – An editorial and salon stylist, Lindsey Olson is celebrated for her mastery of color, curls and finishing techniques. She brings a practical, real-world lens to high-impact education—empowering stylists to elevate their portfolios and sharpen their skills both behind the chair and on set.

Maggie Hancock – Based in Arizona, Maggie Hancock is a salon owner and online educator whose expertise in blonding and toning has earned her multiple awards and a devoted digital following. With an unfiltered style and eye for detail, Hancock brings unapologetic artistry and trendsetting technique to everything she touches.

Matt Swinney – Minneapolis-based Matt Swinney is a four-time NAHA winner, co-founder of Evolution Salon, and master of texture and movement. His work has been featured in Elle, Allure, and top editorial campaigns. As a Redken artist, he inspires stylists through powerful visual storytelling and advanced technique.

Philip Foresto – The owner of Salon ICON in Nashville and a recognized authority on modern color, Foresto is known for his signature “Expensive Blonde” technique, Philip delivers smart, results-driven education and salon strategies that help professionals elevate both artistry and business.

Rachel Redd – An Atlanta-based salon owner, educator and innovator in textured blonding, she is the founder of a new education platform that focuses on blonding for diverse complexions, and as a mother of two, she champions balance, mentorship and inclusive artistry across all touchpoints.

Rodney Cutler – A backstage owner of five high-profile salons, Rodney Cutler is one of New York City’s most respected stylists. With a résumé that includes Fashion Week mainstays and celebrity clients like Emma Watson and Toni Collette, Cutler has helped shape the editorial hair scene for over two decades—and continues to lead with authority.

Ryan Pearl – Miami-based Ryan Pearl is a colorist trusted by high-profile names, including Hailey Bieber, Rosalía and Christina Aguilera. Known for his “clean,” refined take on modern blondes, Ryan blends editorial cool with salon precision to set trends from South Beach to New York City.

Sam Villa – A three-time NAHA winner, Villa’s teaching style fuses creativity, technical precision and business strategy—making him one of the most transformative educators in the industry and a trusted mentor for stylists at every level.

Sara Botsford – Denver-based Sara Botsford is known for her expert approach to lived-in color on brunettes and brondes, with multiple OneShot Award nominations under her belt. With 15 years of experience, she’s a salon leader and creative voice—helping stylists master subtlety, tone and transformation with confidence.

Sean Godard – A three-time NAHA winner, Sean Godard styled stars like Emma Stone and Lindsay Lohan, and continues to lead the way in color education, stage performance and editorial execution.