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National celebration in January highlights the quality, value and uniqueness of store brand products.
May 29, 2025
By: Lianna Albrizio
Associate Editor
Promotional plans across all retail formats are underway for the second annual national Store Brands Month in January 2026.
Retailers, manufacturers and service providers are developing engaging in-store events and social media content to promote the quality, value and uniqueness of private label products directly to consumers.
The Store Brands Month committee has met to outline strategies. Store Brands Month is a month-long celebration to increase consumer attention to the positive attributes of store brands – including quality, value, consistency, uniqueness and innovation – across all product categories in both brick-and-mortar and online retail formats. The goal is to increase shopper trial of, and loyalty to, store brand foods, beverages and nonfoods.
Plans for Store Brands Month 2026 come after a successful inaugural event this past January. Aldi, Albertsons, Associated Wholesale Grocers, Dollar General, K-VA-T, Raley’s, SpartanNash, Topco and Wakefern were among the many retailers, wholesalers and distributors nationwide that supported the campaign through a variety of promotional events, including the use of digital and social media platforms.
Plus, there was strong participation by manufacturers, suppliers, brokers and others, including Advantage Solutions, AmeriQual, Federated Group, Pacific Coast Producers, Red Gold and Subco Foods.
“The first annual Store Brands Month was a remarkable success with widespread participation, a testament to the spirit of collaboration and creativity that thrives in the private label industry,” said PLMA President Peggy Davies. “We look forward to even greater participation in 2026.”
Prospective participants can email storebrandsmonth@plma.com.
Along with Store Brands Month, PLMA is gearing up for its “Store Brands Marketplace” 2025 Private Label Trade Show, Nov. 16-18 in Chicago. The exhibit floor will showcase thousands of new and innovative foods; beverages; wine and spirits; ingredients; authentic international foods and nonfoods; refrigerated and frozen foods; sustainable packaging; beauty products; pet products; self-care; baby care; health and wellness; household goods; kitchenware; general merchandise; foodservice products; grab-and-go foods; and more.
To register, go here.
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