Industry News

Private Label Company Selfnamed Is B Corp Certified

Platform for indie brands specializes in clean beauty in sustainable packaging.

Selfnamed is a private label platform for beauty brands. Combining product development, manufacturing and logistics in one solution, the platform allows entrepreneurs, creators and brand builders to go from concept to shelf-ready product in weeks, it says.

Its catalog features more than 150 naturally derived, Ecocert-certified products and sustainable packaging. Selfnamed has helped thousands of clients worldwide launch and grow their own beauty brands.

Now, Selfnamed has earned the B Corp certification, becoming the first no-minimums private label cosmetics company in the prestigious list, it says. This continues the company’s commitment to being the cleanest and fastest way for beauty brands to launch and scale their product lines. 

“Indie founders have been told for years that to make real product they need real scale, real capital, and a real factory willing to take them seriously,” says Anete Vabule, co-founder and CEO of Selfnamed. “We built Selfnamed so that a founder with a good idea and a laptop can ship a clean, certified, competitive product in weeks, not months. And now they can do it with a partner that’s held to the same standard as the brands they admire.” 

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